The new Fuji GFX medium format that I won’t buy.

So Fuji have released their rumoured Medium Format camera and it gets more beautiful the more I look at it.

Read all about it here: as I’m not into posting spec sheets too much.

gfx_sideleft_63mm_evf gfx_front_63mm-0


The cost will (supposedly) be about $10,000 USD with a lens.  Not too expensive in terms of Medium format, but beyond what I need right now… but I do drool over it… boy do I drool.  I drool so much they’d put a mini umbrella on top because no amount of WR could keep it safe.

Luckily (or unluckily I dunno) for me I don’t really need it so much and even better I CANNOT afford it.  If it were about $5000 with lens, I’d be super tempted and would probably save for a year to buy one, but at the price it is now, I can’t and won’t justify buying one… but… droooll… luckily I have a “poor man’s medium format” as I call it… my beloved 1DsIII which I got quite cheaply off a friend (for less than the price of a Fuji 16mm 1.4).


For now my 1DsIII gives me a poor man’s medium format option.  Sure it’s only got a 35mm sensor and it’s only got 21.1MP (that’s less than my Xpro2/XT2) however, what it does give me is wonderful sharp, colour rich images at base ISO without noise (unless i underexpose too much and have to push it, then I’m in trouble).  Which makes it great for detailed portraits and landscapes, which is exactly what I’d use a Medium Format camera for.


6 lenses… SIX!!!!

There’s also 6 lenses on the horizon in the GF format. The lenses that will be available are (the crop factor appears to be about x0.8 when converting to the traditional 35mm format (or as some people jokingly call it “Full Frame” lololol )):


Available EARLY 2017 lenses:

GF 63mm 2.8 R WR (50mm in 35mm format)


With this lens you’d get the approx. equivalent of a 50mm f/2 image in terms of 35mm FOV and DOF. Which makes it a “normal” lens.  Good lens if you’re boring.


GF 32-64 f.4 R LM WR (25-51mm in 35mm format)


While not exactly the same this is sorta like having 24-70 2.8 (though it’s more like f3) in 35mm FOV and DOF format terms.  Good for people who can’t make up their minds.


GF 120 F4 Macro R LM OIS WR (95mm in 35mm format)


Close enough to a 100mm 2.8 macro lens.  Good for people who like to count the reflections on bug’s eyes.


Available MID 2017 lenses:

GF 110mm F2 R LM WR (87mm in 35mm format)


This is your portrait lens.  Close as you’ll get to a 85 1.4 (it’s more like an 87 1.6 in terms of 35mm format FOV and DOF).  Good for people who really like to see how good their makeup artist’s work is.


GF 23mm f4 R LM WR (18mm in 35mm format)


One for landscapers I suppose. It’s like a 18mm f3 lens (close enough to 18mm 2.8).  For people who whined about smeared foliage.


 Available LATE 2017 lenses:

GF 45mm f2.8 R WR (35mm in 35mm format)


This is sorta like a 35mm f2 lens.  So better than the 63mm for some. Good for people who know the best is ALWAYS BLOODY LAST… anyway…







The grip is interesting. Wacky, but interesting.

For me I’d probably buy the 45 2.8 (for a normal lens) or 23mm f4 (for landscapes) and the 110mm f2 (for portraits).  But of course I’m not buying any… or will I… let’s see what 2017 brings, I don’t need this camera yet… yet…







How big is that sensor anyway?

Sensor sizeseses

So called “Full frame” on the left… GFX in the middle and some camera hardly anyone can afford on the right.

So, let’s stop calling 35mm cameras “Full Frame” now can we hahahahahahaaaaaaaaaaaaaaa yeh ok I forgot I can’t afford Fuji’s Medium format yet…



I love what I’m seeing, can’t afford it… maybe one day.


Thanks for reading,


P.S.  I actually think it’s really smart that Fuji jump from APS-C to Medium Format.  If they made a Full Frame camera, that would tempt/force the current users to buy all new lenses etc. to switch for minor improvements (and a much bulkier/heavier experience).  This negates the point of these cameras in my mind and the minor differences would make it more troublesome than not.  Medium format on the other hand is a significant jump in quality etc. (Akin to what the jump from APS-C to FF was in the past, and then some). This also makes people think twice or three times before declaring the jump to be valid.  ALSO the Medium format system really benefits from being made into a mirrorless system.  As this reduces the size and weight of these cameras significantly.

So I really think Fuji have done it right. Use APS-C for a smaller system and skip the minor differences a 35mm sensor would give for a significant upgrade.


You’ve made it to the bottom. Enjoy this picture with all the flippy bits hanging out. ( ͡° ͜ʖ ͡°)

  • Stuart Kinkade

    Totally agree Adrian, i.e. “I (We) Have a Champagne Taste With a Beer Budget” as my Grandmother would say. (True). So I’ve settled on a Fujifilm GF667 Medium Format 120 Film Camera – working the deal now for around ~$1850 USD. Stuart

    • I think I’d go for film right now if I needed MF. Luckily for me the 1DsIII does a good enough job for times I want that little bit extra detail. You can see here: it gives slightly more details at base ISO (over the Xpro2/XT2) however for most things the colours of the Xpro2/XT2 and the weight savings trump the 1DsIII for me.

  • Alan Paone

    this thing is my motivation to work way harder on selling prints. Going to set aside a little every month, and save a search on ebay for a used body and lens. maybe sometime in 2018 the prices will dip below what I’ve saved up.

    • Well, I’m moving back to Australia this week and the future is a bit hazy right now so I can’t say for sure if I’ll be buying one or not, but gosh it’s tempting.

      • Alan Paone

        haha yeah, right before changing continents is definitely a great time to spend car-level money on a camera.

        • Yeh, funny enough (and probably this is your point) I need to actually buy a car too. I haven’t owned one for 17 years or so because in Hong Kong they aren’t really needed.

          • azbest

            is there space for cars when theres so many peeps in the streets, mostly kai testing his toys, taking the whole street for himself..

            edit: i mean its good for kai that you are moving from hong kong because if you two would bump into each other while he was testing the g-whats-it-called, he would spend the rest of the day wondering where the effin hell did the gfx go all of a sudden..

            also there is a lesser risk of drool floods now.

          • Stealthy Ninja

            I never saw Kai or Lok, but I did see Alamby once. Held a door open for her. Exciting times.

          • azbest

            alpsolutely, shes a cutie pie. off i go to set out for a quest to get the touit 12mm for cheap.. or is it the xf14mm? im so bad at deciding..

  • GK Kutar

    i will buy it, if you come to Istanbul i can share with you my dear friend..

    • Stealthy Ninja

      I wish I could afford to go. Maybe one day bro.

  • Mac Sinclair

    Great article. There is hope on pricing, maybe, I watched an Amateur Photog interview with a UK Fuji Exec where the guy said this was the first of a range of medium format cameras. So maybe a cheaper little brother will come along soon?

    • Stealthy Ninja

      That’s good! I wouldn’t mind one in a simpler body with the same IQ. That would work for me.

  • Mac Sinclair

    Hey best of luck with the move to Australia, I’m sure it will go well.